Focus on PR in the summer holidays

The school holidays have started, but that’s no reason to stop promoting your business.

In my journalist role, I see the flow of press releases slow to a trickle once the schools break up, yet there’s still space to fill.

That’s why I’ve created the #SillySeasonPR challenge at, which provides practical tips on using PR for small business to take advantage of the ‘silly season’ when the media is crying out for news.

It’s free to join – hope it helps.

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